Intergenerational lifestyle magazine that explores experience as an inspirational source of information from a philosophical point of view.
PROBLEM
In today’s fast changing world, the gap between generations grows wider and wider. Young people often struggle to relate to older generations, and vice versa, leading to misunderstanding and lost shared knowledge. We thought, that a new tool, as a metaphor to a shared space, is needed to foster reflection, exchange of insights and grow communication across age groups.
CONCEPT
BRIDGE is a lifestyle magazine that connects generations through deep, relatable, and philosophical content. Targeted at young readers but accessible to older ones, it uses generational parallelism and open dialogue to spark conversations, self-awareness and mutual understanding. The name symbolises its goal: creating a path of shared experiences and conversations.The magazine would be published four times a year.
EXECUTION
With over 200 pages of curated, thought-provoking content, the magazine is designed to be experienced gradually rather than consumed at once. Its editorial voice is raw, conversational, and emotionally resonant, reflecting lived experience over polished narratives. Parallelisms guide both content and form, allowing different generations, materials, and formats to coexist. A 245g Caballo Carson cover establishes permanence, while 200g Carson inner pages create continuity. Recycled manifesto inserts, DIY notebook pages, a plastic folder, stickers, a curated CD of timeless songs, and café loyalty cards transform the magazine into an archive of collected moments. Spiral binding enables expansion and wear, reinforcing the idea of time as nonlinear, accumulative, and personal.
Project Type
Editorial Design / Photography / Student Project
Date
October, 2024
